The General Muir
After working on Oddbird, the folks at The General Muir asked me to help them visualize the brand for their new bakery. The goal was to take some of the ingredients we already had, plus a few new ones, and see what happens.
TGM Bread provides all the bread for The General Muir and its related restaurants, Fred's Meat & Bread, Yalla, and West Egg. All breads are baked in house, from the hand rolled kettle boiled bagels to rye and ciabatta for sandwiches, buns for burgers, brioche for French toast, pletzel bread, and more.